Privacy Policy
At Trendy Mutt, we respect your privacy and are committed to protecting your personal information.
This Privacy Policy explains what information we collect, how we use it, who we share it with, and your rights under UK data protection law.
By using our website or placing an order, you agree to the practices described in this policy.
What Information We Collect
📱 Device Information
When you visit our website, we automatically collect certain information about your device, including:
- Browser type
- IP address
- Time zone
- Pages and products you view
- How you found our website
- How you interact with our pages
We collect this information using:
- Cookies
- Log files
- Web beacons
- Tags
- Pixels
- Analytics tools, including Google Analytics and Shopify Analytics
You can learn more about cookies at:
🛍 Order Information
When you place or attempt to place an order, we collect information including:
- Name
- Billing address
- Delivery address
- Email address
- Telephone number
- Payment information
For your security, payment details are processed securely by our payment providers and are never stored by Trendy Mutt.
How We Use Your Information
We use your information to:
- Process and fulfil your orders
- Process payments
- Deliver your purchases
- Send order confirmations and tracking updates
- Respond to customer enquiries
- Detect and prevent fraud
- Improve our website and customer experience
If you've chosen to receive marketing, we may also send occasional emails about new products, collections, offers, or blog content. You can unsubscribe at any time.
Our Legal Basis for Processing
Under UK GDPR, we process your personal information because:
- It's necessary to fulfil your order
- It's necessary to meet our legal obligations
- It's in our legitimate interests to improve our services and prevent fraud
- You've given us consent for marketing communications where required
Sharing Your Information
We only share your information with trusted service providers who help us operate our business.
These may include:
- Shopify
- Payment providers (such as Stripe or PayPal)
- Delivery partners
- Google Analytics
- Google Ads
- Meta (Facebook & Instagram)
These providers only receive the information necessary to perform their services.
You can read their privacy policies here:
- Shopify Privacy Policy
- Google Privacy Policy
- Meta Privacy Policy
We may also disclose information where required by law or to protect our legal rights.
Cookies
Our website uses cookies to improve your browsing experience, remember your preferences, and understand how visitors use our website.
Where required, we'll ask for your consent before placing non-essential cookies on your device.
You can manage or disable cookies through your browser settings.
Targeted Advertising
If you've accepted marketing cookies, we may show you relevant advertisements through platforms such as Google and Meta.
You can manage your advertising preferences here:
- Google Ads Settings
- Facebook Ad Preferences
- Digital Advertising Alliance
Do Not Track
Some web browsers offer a "Do Not Track" feature.
Currently, our website does not respond differently to these signals because there is no consistent industry standard for handling them.
Your Rights
If you're located in the UK or European Economic Area, you have the right to:
- Request access to your personal information
- Correct inaccurate information
- Request deletion of your information
- Restrict or object to certain processing
- Withdraw your consent for marketing at any time
- Request a copy of your data
To exercise any of these rights, please contact us:
International Transfers
Some of our trusted service providers, including Shopify and payment processors, may process your information outside the UK.
Where this happens, appropriate safeguards are in place to protect your personal information.
Data Retention
We keep your order information for as long as necessary to fulfil our legal, tax, and accounting obligations.
If you would like us to delete your personal information where legally possible, please contact us.
Changes to This Policy
We may update this Privacy Policy from time to time.
Any changes will be published on this page with an updated revision date.
Contact Us
If you have any questions about this Privacy Policy or how your personal information is handled, please Contact Us.
Email: support@trendymutt.com
Your Right to Complain
If you're unhappy with how we've handled your personal information, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's independent authority for data protection.
Last updated: July 2026