About Trendy Mutt
Trendy Mutt is all about celebrating life with dogs.
Dogs have an incredible way of making ordinary days extraordinary. They each have their own personality, quirks, routines, and adventures, and we believe that's something worth celebrating.
Trendy Mutt is a curated shop. I research and handpick products, and they're sent to you directly from the supplier. No warehouse, no middleman markup. Just things I've chosen because I'd genuinely want them for a dog. From daily walks to cosy evenings at home, every product is chosen with comfort, quality, and the moments you share together in mind.
The Story Behind Trendy Mutt
I didn't set out to build a dog brand. Like many good things in life, Trendy Mutt found me.
Growing up in Zimbabwe, we always had dogs as part of our family. Most weren't pedigree dogs; they were mixed breeds, rescues, and the occasional stray my mum couldn't resist bringing home. She had an incredible ability to see an animal in need and somehow find room for it in our lives.
One Christmas morning, she came back from her walk carrying a tiny billy goat. We called him Billy, and for five wonderful years, he became part of our family. Sadly, someone eventually came forward to claim him as their own, and we later heard he'd been eaten. It broke my mum's heart, and it's a story I've never forgotten. Looking back, it perfectly captures the way we grew up. Animals weren't just animals; they were family.
Years later, I joined a mentorship programme that introduced me to e-commerce. When it came to choosing a niche, dogs felt like the obvious choice. They had always been a part of my life, and as time went on, what began as a business idea became something much more meaningful.
Today, my circumstances don't allow me to have a dog of my own. In many ways, Trendy Mutt has become my way of staying connected to the joy that dogs have always brought into my life. It's given me a creative outlet, a purpose, and a way to celebrate something I've always loved.
One thing people don't always realise is that every product on the website has been ordered and personally checked by me before it's ever been added to the shop. If something doesn't meet my expectations, it doesn't make the cut. I'd rather offer a smaller collection I'm proud of than fill the website with products I wouldn't recommend myself.
We're currently building our collection through a trusted network of suppliers while we learn what our customers love most. It's the first step towards creating our own Trendy Mutt range. For me, it's never been about offering the biggest selection; it's about building one I'm genuinely proud of.
Alongside the shop, I created the Marvellous Mutt Blog as a place to share stories and ideas, and to celebrate the dogs that inspire us every day. While mixed-breed and rescue dogs will always have a special place in my heart, the blog is built on a simple belief: every dog is wonderfully unique.
That same belief inspired my first collection of T-shirts and mugs, created especially for proud mixed-breed mutt parents who want the world to know just how special their dogs are.
Then came Muttley.
I wanted a dog who truly belonged to Trendy Mutt, not a stock illustration or someone else's character. Muttley represents everything the brand stands for: every dog has their own personality, routines, quirks, and adventures. She reminds us that no two dogs are ever the same, and that's exactly what makes them so special.
She isn't another artist's character I'm borrowing to represent Trendy Mutt.
She's Trendy Mutt's Marvellous Mutt.
At its heart, Trendy Mutt isn't simply about products. It's about celebrating life with dogs, sharing stories, discovering thoughtful finds, and creating something that brings a little more joy to the lives of dogs and the people who love them.
I'm grateful every day that I get to build something inspired by the animals that have meant so much to me throughout my life. And this is only the beginning.
Trendy Mutt is still growing, and so is the dream behind it. My hope is to continue building a brand that celebrates life with dogs, creates products I'm proud to put my name to, and becomes a place where dog lovers feel right at home.
What We Believe
Every dog is wonderfully unique.
No two dogs are ever the same, and that's exactly how we think it should be.
Whether they're a pedigree, a rescue, or a wonderfully mixed-up mutt, every dog deserves products that support the life they love to live.
That's why every product at Trendy Mutt is thoughtfully chosen before it earns a place in our collection.
What You'll Find
Rather than trying to be everything to everyone, Trendy Mutt focuses on thoughtfully chosen products for every part of life with your dog.
Whether you're heading out on an adventure, winding down after a long walk, or simply enjoying the everyday moments together, you'll find products chosen to make those moments even better.
Last updated: July 2026